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New Day Plant Shed

Brand Design

New Day Plant Shed is a nursery and plant shop located in historic Bed-Stuy. Owners and siblings Harold (a real-life botanist with a degree to prove it) and Brittani Young were born and raised in Brooklyn and have incorporated the culture and style of the borough into New Day's curation of plants and accessories. Like Harold and Brittani, who are also the shop's primary staff, the New Day brand is relaxed and upbeat. New Day is a family business and a neighborhood fixture and it was important for the Youngs that the brand have welcoming and personal elements that could inspire conversation. 

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