Platform

Brand Design + App UI

Platform is a chain of motels that offers independent road trippers a personalized hotel option. Using sustainable practices, Platform offers flexible accommodations and amenities– allowing customers to design the hospitality experience they seek. They can pay for what they want and not what they don’t. Booking through the Platform app is easy and allows people to plan their trip and save their preferences.

The design is flexible to communicate the brand's position that travel (especially road travel) is not one-size-fits-all. The road trip is synonymous with nostalgic Americana and the design draws artifacts from the 1950s and 60s while its bright color palette and dynamic typography make it unmistakably contemporary.